WE DON’T JUST ORGANIZE EVENTS.WE BUILD THE EXPERIENCE.

Founded in 2019, FLY EVENTS is an Egyptian sports and event company driven by one simple idea: SPORT SHOULD BE EXPERIENCED, NOT JUST WATCHED.

We create, develop and produce watersports, beach sports and outdoor experiences that bring together athletes, communities, brands and destinations, combining sport, entertainment, competition and lifestyle from the first idea to the final moment to create events that people want to participate in, watch and remember.

MORE THAN AN EVENT COMPANY.

We are concept creators, event producers and sports platform developers.

Over the years, FLY EVENTS has created and developed its own sports brands and event concepts, including:

KITEMANIA — Kitesurfuring Big Air
WINDMANIA — Racing & Windsports
WAKEMANIA — Wakeboarding
ROWMANIA — Rowing, Kayaking, SUP

And our event platforms:

El GOUNA WATER SPORTS FESTIVAL — GWSF
A multi-discipline watersports festival bringing competition, athletes, entertainment and the community together.

El GOUNA KITESURFING CENTERS LEAGUE — GKCL
A new competitive platform connecting kitesurfing centers across Egypt and creating a new team-based format for the sport.

El GOUNA BEACH OLYMPICS – GBO
A beach and water experience designed to turn sport into an accessible, social and entertaining experience for everyone.

FROM CONCEPT TO REALITY.

Every FLY EVENTS project starts with an idea.

We develop the concept, build the sport, create the experience, produce the event and bring the right people, brands and partners together.

Our expertise covers:

EVENT MANAGEMENT
Strategy, planning, coordination and execution.

SPORTS MANAGEMENT
Competition formats, athletes, registration, judging, scoring and results.

EVENT PRODUCTION
Structures, branding, technical production, sound, lighting and on-ground operations.

BRAND EXPERIENCES
Activations, sponsorships, corporate experiences and consumer engagement.

COMMUNITY & PARTICIPATION
Creating opportunities for athletes, families, communities and newcomers to get involved.

WHY FLY EVENTS?

WE CREATE.

We develop original concepts and new ways to experience sport.

WE CONNECT.

We bring together athletes, brands, communities and destinations.

WE PRODUCE.

We turn ideas into professionally executed events.

WE EXPERIENCE.

We understand sport because we are part of the sports community.

WE PUSH FORWARD.

We continuously look for new disciplines, new formats and new experiences.